The summer season is drawing to a close and fall weather is coming! And while some of us might be looking forward to Halloween candy, Thanksgiving desserts, and cozy evenings curled up by the fireplace with a hot cup of cocoa, those who own rental properties in the Crystal Coast know that fall isn’t just a time for cooler weather—it’s the start of the off-season and far fewer renters.
How Can I Get More Renters During the Off-Season?
While the off season will never be as profitable as the summer and spring seasons, there are still a few things you can do to increase the visibility of your home and draw some off-season visitors to the area! Here are a few tips for getting renters in during the low and off seasons.
1. Know Your Renters.
During the summer, your renters are… everybody! Families large and small, adults, teens, kids, and everybody in between. During the off-season, you’ll likely have more select renters, such as singles, older couples, or couples without children. You probably won’t see large groups of families, and if you have a larger home, you might not see the same number of renters interested in your home for its large size. Knowing your target renters can help you price and market your home better.
2. Lower Your Prices
One way to combat the off-season slump, and encourage smaller groups or singles who would be otherwise deterred by a larger home, is to adjust your price. Check out the prices of your competition using sites such as Airbnb, Flipkey, or even hotels.com. If you have a larger home, you might consider setting your prices to the equivalent of a smaller home, or even blocking off some bedrooms to make it smaller.
3. Change the Terms of Your Stays
In the summer, you might have had a one-week minimum stay. During the off-season, you might consider offering more flexible terms for those who just want to get away for a weekend—or possibly those who are hoping to stay for a bit longer. Offering short-term and longer-term rentals can attract a more diverse group of visitors.
4. Offer Package Deals
It can be something small, like a free meal or even an included off-season itinerary, but sometimes the little things can make a rental home seem more welcoming. Adding a little icing to the cake can help entice buyers. And providing an itinerary can help buyers see the value in coming to the area in the off-season.
5. Market, Market, Market!
During the summer, you might not need to do much work on your marketing or advertising, but during the off-season, spending a little time on your visibility can make a lot of difference. You’ll want to update your listings, or try listing in new places like Airbnb. Consider adding some fall and winter tidbits, such as upcoming events or off-season attractions of the area, to try and entice renters to come visit during the fall and winter. You might even update your pictures to include a more “cozy” or “fall” feel, or possibly include some tasteful seasonal decor.
Considering Buying a Vacation Home on the Crystal Coast?
Whether you’re looking for your ideal family getaway, or you want to get into the beach-rental game (which CAN be profitable during the off-season!), we’re here to help! We’re experts on the market trends of the many communities of the Crystal Coast, which means we’re your go-to resource for buying or selling a home in Morehead City, Atlantic Beach, and more! Contact us today to learn more.